Founder-led. Brisbane-based. Family business.
Smarta Switch is a UK-born family brand bringing transparent, founder-led business energy brokering to South East Queensland.
From the UK to Brisbane.
In 2015, my dad started the original Smarta Switch in the UK. The premise was simple, most small businesses are overpaying for their energy, no broker is genuinely on their side, and the industry deserves someone local who actually answers the phone.
A decade later, Smarta Switch UK looks after hundreds of pubs, cafes and shops, saving them over AUD $350k in 2025 alone.
In 2026, with dad's blessing and the same playbook, Chloe Hartley and I launched the Australian sister: Smarta Switch Australia. Same brand. Same standards. Australian feet on the ground.
Joe Lawrence
UK-born, Brisbane by choice. Grew up on dad's Smarta Switch playbook, packed it in a suitcase and built a better life on the other side of the world. Ten years in B2B sales and account management, closing real contracts for real businesses, learning the cost of every bad one.
Ran my own business a few years back. Hard graft, big lessons, and it didn't make it to where I wanted. I walked away with a Rolodex of mistakes worth more than the years it was working, and one hard rule: tell clients the number straight. So I go through every bill line by line and show you what's really there before you commit to anything. Good news or bad, you get it without the spin.
Off the clock: gym five mornings a week, weekends camping up the Sunshine Coast, and a non-negotiable Thailand trip with the family every year.
0435 642 592
Chloe Hartley
Born and bred Aussie, the other half of Smarta and the reason every client gets answered on time. Chloe runs operations: onboarding, contract paperwork, the Letter of Authority dance with retailers, and the renewal diary that stops anyone slipping back onto a default rate.
Background is deep in client relations and customer service, with a serious bent for the AI tooling that takes the dumb work off our plates so we can do the smart work better. She's the one who built our quoting workflow so a bill turns into a real comparison in under 24 hours.
Off the clock: long walks, the gym, a good coffee. Believes hard that small businesses deserve the same energy expertise the big end of town pays consultants for.
chloe@smartaswitch.com.auSix things we operationalise on every deal.
Disclose commission
We're paid by the retailer when you switch. We tell you that on day one. Ask us the dollar amount, we tell you.
Show every offer
Every quote shows all retailers we got prices from, not just the one we recommend. You see the comparison.
Recommend honestly
If we recommend a retailer where our commission is lower, we say why. The customer's interest comes first.
Don't force the switch
If your current contract is already at market, we'll tell you to stay put. Forced switches kill trust.
Answer the phone
Our direct mobile is on every contract. No 1300 number. No portal. No tickets. Phone or text, we'll get back to you.
Diary the renewal
We rebid the market 60-90 days before your contract ends. No silent auto-renewals to standing rates.
Two minutes today. Probably hundreds saved next month.
No commitment. No pressure. Just a clear comparison of what you could save.